Bridging Product Vision and Market Success.
Turn your product vision into a clear go-to-market strategy and an executable path to traction.
At Sara Consultancy, we help tech founders and companies shape, build, and scale their commercial strategy, whether from the ground up or by refining and strengthening what already exists. Backed by 15+ years of global experience across AI, SaaS, Software, Industrial Automation, and MedTech.
Fractional CMO
Senior commercial leadership, without the overhead of a full-time CMO.
We work with founders, leadership, and commercial teams to bring clarity, direction, and structure to growth.
Operating at leadership level, we co-own the commercial agenda alongside you, defining strategy, translating it into execution, and aligning product, marketing, and sales around clear priorities.
We work hands-on with your commercial team to guide execution, strengthen capability, and elevate overall performance.
Our focus is to build a commercial engine that performs: structured, measurable, and aligned, with clear reporting, documentation, coaching, and processes, ensuring knowledge, capability, and continuity within your organisation beyond our involvement.
A Proven Path from Vision to Execution
Our approach is structured, but never rigid, tailored to your business, your stage, and where you want to go.
Go-To-Market Strategy
We start by creating clarity.
Together, we define where you play, how you win, and what truly differentiates you in the market. This phase establishes the foundation for all commercial decisions, from positioning and messaging to pricing and growth priorities.
Go-To-Market Execution
Strategy only creates value when it is executed.
We translate direction into action, building a structured, aligned, and scalable commercial engine that drives pipeline, revenue, and sustained growth.
Trusted by
“Our collaboration with Sara as Fractional CMO has been highly valuable. She helped sharpen our positioning and value proposition, guided our rebranding, and led the creation of the content, messaging, and launch of our new website. She also laid the foundation for a more structured go-to-market approach. What stood out was her flexibility and ability to step in where needed. Sara brought the senior marketing leadership we needed at a critical stage of our growth.”
— Luc Claeys, CEO & Founder at Aperta Group and ASUP
“Sara played a key role in refining our positioning and building a strong commercial foundation. Through practical guidance and coaching, she supported us in turning our vision into a clear, actionable go-to-market direction. She continues to support us with strategic advice and coaching, and remains actively involved in go-to-market execution. Sara is also a valued member of our advisory board, and her ongoing involvement is instrumental to our growth.”
— Marijke van Aken, Founder at Opus Aptus
“Working with Sara brought strong strategic clarity to our repositioning. Her analysis was instrumental in redefining both our company positioning and core offering, validating signals we were already seeing and highlighting the importance and timing of shifting toward AI and AI agents as a key pillar of our future offering.”
— Filip Vanhoorelbeke, CEO & Founder, We Do IT
